Mahindra’s backhoe loader, motor grader, transit mixer fuel bowser & tipper
Mahindra’s Truck and Bus Division (MTBD) and Construction Equipment Division (MCE), part of the Mahindra Group, demonstrated their commitment to innovation and reliability with the launch of their Naya India ka Naya Tipper Mahindra BLAZO X m-DURA and new CEV5 range of construction equipment, offering advanced features and compliance with the latest industry norms. Also on display was Mahindra's entire range of BSV construction equipment like RoadMaster and EarthMaster, as well as the extensive truck range like BLAZO X m-DURA 35 Tipper, BLAZO X 28 Transit Mixer, FURIO 10 Fuel Bowser with 6KL and Loadking OPTIMO Tipper. Mahindra also demonstrated the new concept - LiftMaster compact crane, with loading and hauling capacity, which aims to provide a versatile solution for construction needs.
The BLAZO X m-DURA is based on advanced tipper technology. With its well-proven, robust, and dependable aggregates, this range, available in 28T and 35T GVW categories, sets new standards in performance and durability. The Double Service Guarantee, which offers a 36-hour Turnaround Time (TAT) and 48-hour Uptime to ensure maximum productivity for the users, is one of its primary highlights. Furthermore, the range offers up to 10 tipper fleets with round-the-clock onsite support. And with the Mahindra IMAXX advanced telematics, it is a comprehensive solution for the modern transporter.
The MCE CEV5 range debuted with two flagship offerings: The RoadMaster G100, a high-power Motor Grader designed to meet the forthcoming CEV5 emission standards. Its 102 HP engine and 440 NM torque make it an excellent grader for road construction, especially on state and national highways. The new EarthMasterSX also complies with CEV5 emission regulations. It is a versatile backhoe loader with a 74 HP engine, a new larger and more comfortable cabin, and IMAXX telematics technology, ensuring improved performance and efficiency.
Said Jalaj Gupta, Business Head – Commercial Vehicles, Mahindra & Mahindra, “Our consistent efforts to introduce cutting-edge products and technologies, coupled with an emphasis on local manufacturing, exemplify the company's strong support for the Make in India initiative. The introduction of the Blazo X m-Dura Tipper and New CEV5 range of construction, reaffirms Mahindra's commitment towards the commercial vehicle and construction equipment segment. The company will continue to lead the way with its innovative products with proven and sturdy aggregates, and its customer-centric approach. Customer Welfare Programs such as Mahindra Saarthi Abhiyaan aim to provide 1100 scholarships for Truck Driver’s Daughters by direct bank transfer of Rs. 10,000 and a certificate in recognition of this achievement.”
MTBD's service network has expanded to 400 plus touch points, including 80 3S dealerships and over 2900 Roadside assistance service points and Spares network of over 1600 retail outlets on key trucking routes across India.
Mahindra Construction Equipment (MCE) has Backhoe Loaders in the Earthmoving Segment and Motor Graders in the Road Building Machinery Segment. The product range has been engineered for Indian requirements with the underlying philosophy of; ‘Made in India, Made for India' and is being manufactured at the company’s greenfield plant at Chakan, Pune. In the BHL segment, MCE already has over 10,000 pieces of equipment in the country and is currently commanding no.1 position in the Motor Grader segment. These products come with a two-year, 4000-hours warranty, eliminating the customer’s anxiety when it comes to expensive repairs.
Given the spiraling fuel prices, the company has introduced the first-of-its-kind disruptive and unique Customer Value Proposition “Get Highest Productivity Per Liter of Diesel or Return the Backhoe Loader” guarantee for its BS4 range of Backhoe Loaders – Mahindra EarthMaster SX IV and VX IV.
MCE has rapidly expanded its after sales service and spares network which now includes over 50 3S Dealerships, Authorized Service Centers and Spares network of more than 50 retail outlets to further improve the reach and support for customers. The 50+ SPEV mobile service vans and mobile workshops further add to the reach and agility of the support network.
The MCE CEV5 range debuted with two flagship offerings: The RoadMaster G100, a high-power Motor Grader designed to meet the forthcoming CEV5 emission standards. Its 102 HP engine and 440 NM torque make it an excellent grader for road construction, especially on state and national highways. The new EarthMasterSX also complies with CEV5 emission regulations. It is a versatile backhoe loader with a 74 HP engine, a new larger and more comfortable cabin, and IMAXX telematics technology, ensuring improved performance and efficiency.
Said Jalaj Gupta, Business Head – Commercial Vehicles, Mahindra & Mahindra, “Our consistent efforts to introduce cutting-edge products and technologies, coupled with an emphasis on local manufacturing, exemplify the company's strong support for the Make in India initiative. The introduction of the Blazo X m-Dura Tipper and New CEV5 range of construction, reaffirms Mahindra's commitment towards the commercial vehicle and construction equipment segment. The company will continue to lead the way with its innovative products with proven and sturdy aggregates, and its customer-centric approach. Customer Welfare Programs such as Mahindra Saarthi Abhiyaan aim to provide 1100 scholarships for Truck Driver’s Daughters by direct bank transfer of Rs. 10,000 and a certificate in recognition of this achievement.”
MTBD's service network has expanded to 400 plus touch points, including 80 3S dealerships and over 2900 Roadside assistance service points and Spares network of over 1600 retail outlets on key trucking routes across India.
Mahindra Construction Equipment (MCE) has Backhoe Loaders in the Earthmoving Segment and Motor Graders in the Road Building Machinery Segment. The product range has been engineered for Indian requirements with the underlying philosophy of; ‘Made in India, Made for India' and is being manufactured at the company’s greenfield plant at Chakan, Pune. In the BHL segment, MCE already has over 10,000 pieces of equipment in the country and is currently commanding no.1 position in the Motor Grader segment. These products come with a two-year, 4000-hours warranty, eliminating the customer’s anxiety when it comes to expensive repairs.
Given the spiraling fuel prices, the company has introduced the first-of-its-kind disruptive and unique Customer Value Proposition “Get Highest Productivity Per Liter of Diesel or Return the Backhoe Loader” guarantee for its BS4 range of Backhoe Loaders – Mahindra EarthMaster SX IV and VX IV.
MCE has rapidly expanded its after sales service and spares network which now includes over 50 3S Dealerships, Authorized Service Centers and Spares network of more than 50 retail outlets to further improve the reach and support for customers. The 50+ SPEV mobile service vans and mobile workshops further add to the reach and agility of the support network.
NBM&CW - January 2024
