Ascenso builds global team to increase OEM focus
Ascenso Tyres has appointed Olivier Hubrecht as President Global OEM. Ascenso Tyres started its operations in February 2020, and within just 3 years of its inception, it has made a significant mark in the global market, emerging as the fastest growing off-highway tyre brand. Ascenso Tyres is a brand owned and promoted by Mahansaria Tyres Private Limited (MTPL). Ascenso caters to the various key global segments, including Agriculture, Industrial & Construction, Earth Mover, Material Handling, and Agro-Forestry in over 90 countries across the globe. The company plans to further extend its OEM business and thus focus on the OEM customers by leveraging the expertise of Olivier Hubrecht. Under Olivier's leadership, an entire global team has been established to ensure seamless sales services to OEMs and to enhance their overall experience with Ascenso Tyres.