Construction and farming machine manufacturing major Escorts showcased India’s first electric and hydrostatic tractor, along with an expanded global portfolio of tractors for the export and domestic market, on its new platform called Esclusive 2017. The company has also unveiled a powerful100-HP backhoe loader for the first time in India, for the export market.
Escorts has invested close to `20-30 crore in the development of its compact tractors that will cater to 22 HP to 90 HP range under its flagship brands Farmtrac and Powertrac, compliant with the Tier-4 emission norms of Europe and America. These brands come under the New Escort Tractor Series (NETS) that include higher horsepower tractors of 70-90 HP and compact tractors of 22-90 HP, including tractors for paddy and haulage.
The new product range is designed to meet the requirements in markets such as USA, Europe, Latin America, Africa and the ASEAN countries, and of the new-gen farmers in India who are willingly adopting new farming techniques.
Unveiling the range to a gathering of 43 international distributors in a glittering ceremony, Mr. Nikhil Nanda, MD, Escorts Ltd,
With the farming industry evolving and modernizing, Mr. Nanda said that Escorts will continue to make farming equipment more and more advanced, and will showcase its innovations through Esclusive every year on 6th September – the platform’s date of launch. He informed that the mechanical compact tractor will be available for sale in the first quarter of 2018 and the hydrostatic tractor in the second quarter. The electric edition is still in a nascent stage of development and production will take another year or so.
Our aim is to bring world’s best in India and to take India’s best to the world
Mr. Nikhil Nanda, MD, Escorts Ltd.
"Escorts is on a transformational journey of developing products for global markets. These products will deliver both quality and affordability. Our latest product showcase is a preview of the technical and qualitative development, keeping in view the farming dynamics and demand of progressive farmers. We will be reaching global markets and will develop products mapped to the requirements of their customers," said Mr. Rajan Nanda, Chairman, Escorts Ltd.
Mr. Ajay Mandahr, CEO - Escorts Construction Equipment
informed: “The latest innovation in construction equipment is our 100-HP Backhoe Loader - the DIGMAX II P, 4X4, launched in 2 variants with 1.2 cum loader bucket & 0.26 cum rear bucket and with Telematics. Equipped with Perkins 100 HP Engine and Escorts 90 HP Engine, meeting EU IIIA / BS III emission norms, the machine has been developed for the export markets of SAARC, Africa, Middle East and Latin American countries.”
Added Mr. Rajinder Raina, GM-Marketing, ECE
, “The backhoe loader is equipped with GPS + GSM-based equipment monitoring system, which provides SMS alerts for equipment management and acts as a diagnostic tool. The machine is highly fuel-efficient and has a higher loading reach, and improved hydraulics for faster loading & turnaround time. Loaded with contemporary global technology, the USP of newly launched machines is more value at optimum cost. These machines offer higher breakout forces at lower operating & maintenance costs and have fast cycle time for any and every application.”
Escorts is well positioned as a “Value Innovator” in the world market. The company offers optimum product differentiation for the mass marketed products at the right price point. According to Mr. Ajay Mandahr, “Our proposition is value innovation and most competitive operating costs. We hope to leverage our Backhoe Loaders with Perkins engine & Cranes in the markets in Middle East. We will also capitalize the experience of Escorts agri machinery business partners who have expertise in servicing higher horse power engines to cater to the growing customer demand for construction equipment by Escorts.”
NBM&CW October 2017