Sinoboom Electric Articulating Boom Lifts Launched in Southeast Asia

To mark the arrival of Sinoboom AB14EJ and AB16EJ articulating boom lifts into the Schmetterling rental fleet, a product launch event was held to showcase the series of Sinoboom machines at their Kuala Lumpur base, attracting the attention of rental companies across Malaysia. Schmetterling was appointed as Sinoboom’s exclusive Malaysia dealer in September 2020.

The electric articulated boom lifts AB14EJ (platform height of 14m/45’11’’) and AB16EJ (platform height of 15.7m/51’6’’) are fully battery-powered with zero emissions, a long battery life and superior reliability. The narrow body of 1.9m (6’3’’) is ideal for restricted spaces and indoor work. The machines are equipped with intuitive and simple operational functions, and an industry-leading smart screen displaying built-in self-diagnostics, allowing easy viewing of settings, fault codes and parameters.

During the event, potential customers and rental figures tried and tested the machines for quality, operations and performance. “I’m really impressed by the engineering design and the simplicity of Sinoboom products, especially the commonality of spare parts, which makes for a really good ROI and TCO,” said a rental customer.

Lam, General Manager, Schmetterling, said, "As a Sinoboom distributor, Schmetterling initially came into contact with Sinoboom through the scissor range and was impressed by the high quality of Sinoboom’s products. This time, we are honored to introduce Sinoboom electric boom products in Malaysia. Judging by our testing of AB14EJ and AB16EJ, and customer feedback, we are confident of a deepening cooperation with Sinoboom."

Chris Chin, Sinoboom Sales Director (SEA), said, “Despite the impact of Covid-19, the sales of Sinoboom in the SEA region has really turned up. Sinoboom understands customers’ needs both in terms of machine and ROI. The quality-built machine and value-delivering philosophy always enable us to transfer more benefits to our customers. In the future, we will continue to work hand in hand with the distributor Schmetterling to jointly provide customers with all-round solutions in terms of products, aftermarket services and financing, and thereby help in sustainable development of the industry.”

Founded in 2015, Schmetterling Rental is a specialized access equipment rental, sales and services and parts provider, with business across the entire region of Malaysia.