Primarc Group
Primarc Group, which is a renowned real estate investor and running ‘Crossword’ franchisee in West Bengal, has recently invested nearly Rs. 300 crore across realty projects, which are currently in various stages of construction. As many as six projects across the IT-township of Sector V in Salt Lake, Kolkata proper and other fringe areas and suburbs like Birati and Chandannaore are currently in full swing. Apart from Crossword, the Kolkata-based group is also the master franchisee for Raymond in the Eastern region with interest in the real estate sector, Director, Sidharth Pansari, said adding that around 1,600-1,700 new residential units will be added through these projects over the next 5-6 years. Except a super premium project (Astitva) in Kolkata, other residential projects would be in the mid-to-high range and that the Salt Lake is for commercial purposes. Most of the mid-to-high range apartments would have a carpet area (area covered by the rooms) 600- 800 sq ft and fall under the price bracket of Rs. 25 -35 lakh offering two-and three-bedroom homes. The super-premium project would have apartments in measuring between 1600-3500 sq ft area and commanding a price tag worth one crore. Astitva project has been given a green building certification and has been designed to ensure less power consumption, reuse waste water and provision for rain-water harvesting.