In view of the huge future business potentials in the countryside, Everest Industries, which is engaged in providing building and roofing solutions, has chalked out ambitious plans expanding its business in the rural heartland of the country, said Senior VP & Head-Roofing Business, Rahul Chopra claiming that to achieve the targeted growth it launched a drive to strengthen dealer network, which has started paying rich dividends as its first quarter turnover of the current fiscal jumped to about 30% as compared to the corresponding period of the preceding financial year. In this connection the player has recently launched its color-coated metal roofing sheets in Coimbatore and a mega roofing plant at Baleshwar in Odisha last year. The new plant at Dahej in Gujarat for manufacture of pre-engineered building (PEB) solutions has started production and also a metal roofing plant had come up at Ranchi in Jharkand.
Elaborating further he added that the player had started identifying clusters with large populations, so it could appoint distributors to service them and the move resulted in the expansion of dealership by 20-25% and the company worked on improving awareness about its products among potential customers and also provided training to around 7,500 roofing installers last year. Right from the start of this year, the roofing industry had 'consistently seen' a demand uptick and the player clocked the highest-ever sales, month after month, in roofing products, including boards and panels. The player recently introduced products such as roofing reinforced with synthetic fibre and polycarbonates and has also launched 'Everest Durasteel', a colour-coated, leak-proof metal sheet with higher durability. He said the fibre cement roofing market in India was about 40 million tons and the company has 14-15% market share in this segment. The pre-coated metal roofing market was a different segment, with both organized and unorganized players thereby becoming one among the few players to launch branded products in this segment, with an estimated market size of 300,000 tons per annum, he noted.