The on-going festival season, which has witnessed hundred of new launches across the top real estate markets in Mumbai, Delhi, Bangalore and Pune, has in fact infused life in the country's real estate market with attractive-price offerings and discounts and freebies in galore. As the last two seasons witnessed dull business environs, the players have also included packaging deals and offered financial schemes. In the emerging scenario, home buyers can choose from new towers in existing projects and altogether new properties. Developers like Lodha, Ekta, Rustomjee, Omkar and Marathon are targeting the residential market in Mumbai, while up north, in NCR, six developers — Godrej Properties, Ansal API, Vsquare Development Company, Pratham Housing and Ajnara India — have unveiled properties.
In the downstream south, in Bangalore, Brigade Group has thrown open 540 units for sale in the micro-market of Jakkur. Puravankara has put on offer 'Purva 270' with 252 units in CV Raman Nagar. While in Chennai, Mahindra Lifespaces is selling the affordable segment project 'Happinest' in Avadi. That apart, Lodha's new 55-storey tower, in the ongoing New Cuffe Parade project in the eastern suburbs of Wadala in Mumbai, has reportedly been offered at a pre-launch price of close to Rs 17,500 per sq ft, about Rs 1,000-1,500 below the current rate. The apartments, available in 2, 2.5 and 3 BHK configurations, have been designed by celebrity British designer Kelly Hoppen, managing director, Abhishek Lodha, said adding that the group is hopeful that demand for real estate will pick up in the next three to six months as the country's real estate market has already started showing strength and signs of green shoots.