Bobcat's air compressors, mobile generators, and light towers
Doosan Portable Power (DPP), an industry-leading global manufacturer of air compressors, mobile generators, and light towers, has rebranded their product offerings under the Bobcat brand. The rebranding is strengthening overall brand equity and increasing market recognition and consumer recall of all product offerings. It is creating a cohesive customer experience and growing the organization’s footprint, thus making the brand accessible to more customers and in more places.
“Bobcat light towers play a crucial role on job sites, ensuring that work continues seamlessly into the night, maintaining the efficiency and progress of daytime operations,” said B. S. Srinivas, Director- Portable Power, Doosan Bobcat. “Our light towers are trusted by industry leaders and major infrastructure and mining contractors who rely on Bobcat light towers for their projects’ uninterrupted work at nighttime. Built for reliability, their superior quality and performance has made us the leading choice for companies who demand the best.”
“We proudly boast a 70% indigenous content in our light towers. This commitment to local manufacturing not only creates jobs and supports the Indian economy but also ensures reliable supply chains and faster responsiveness to customers’ needs,” added Srinivas.
Features of Bobcat Light Towers:
“Bobcat light towers play a crucial role on job sites, ensuring that work continues seamlessly into the night, maintaining the efficiency and progress of daytime operations,” said B. S. Srinivas, Director- Portable Power, Doosan Bobcat. “Our light towers are trusted by industry leaders and major infrastructure and mining contractors who rely on Bobcat light towers for their projects’ uninterrupted work at nighttime. Built for reliability, their superior quality and performance has made us the leading choice for companies who demand the best.”
“We proudly boast a 70% indigenous content in our light towers. This commitment to local manufacturing not only creates jobs and supports the Indian economy but also ensures reliable supply chains and faster responsiveness to customers’ needs,” added Srinivas.
Features of Bobcat Light Towers:
- Compact powerhouses: The light towers are engineered for maximum impact in a minimal footprint. They illuminate vast areas, up to 5 acres, with ease of eliminating the need for bulky space-consuming setups.
- Rugged reliability: Designed to handle the harshest job site conditions, Bobcat light towers are built to last. Non-technical site teams can operate them with confidence, due to their ease of use and intuitive controls.
- Safety: Bobcat employs rigorous standards and testing to ensure that every light tower operates optimally with minimal risk.
- Application-centric approach: To meet the diverse needs of construction and mining operations, the light towers are tailored for specific applications, maximizing efficiency and output for each task.
- Proven longevity: The Bobcat light towers have exceptional durability, with many exceeding 15,000 running hours. This translates to longer life cycles, reduced maintenance costs, and a higher return on investment.
NBM&CW - January 2024